9 Best Moz Alternatives For 2025 (Free & Paid)
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Moz is an excellent SEO management tool offering keyword research, site audits, rank tracking, and other features to improve search engine visibility. It also boasts a user-friendly interface and robust data insights which is key for marketers looking for search performance insights.
But, for startups and smaller companies, Moz's pricing can be a significant barrier. Besides the pricing plans, you may notice limited features such as keyword tracking and audit reports.
And, businesses and marketers alike are always on the lookout for more agile SEO solutions. In this guide, we will explore the nine best Moz alternatives for 2025, highlighting tools that offer enhanced features, better pricing, and more flexibility.
Whether you’re looking for robust keyword research, site audits, or backlink analysis, these alternatives promise to meet your SEO needs more effectively or just like Moz.
Top Moz Alternatives for 2025
SEO tools come at a cost and varied features. Most of them gave tiered pricing models with additional features at a different price. Comparing different tools before your pick is always a great business move.
Here are the 9 best Moz Alternatives to look out for in 2025:
1. Ahrefs
Ahrefs provides seamless technical site audits while maintaining a neat user interface-- which is one of the leading alternatives to Moz. In addition to holding the largest index of backlinks, Ahrefs is one of the best SEO tools for keyword research.
Ahrefs is a comprehensive solution for search engine optimization, with efficient competitor content analysis and technical functionality.
Ahref’s Key Features
- Research Keywords- Ahref's Keyword Explorer feature gauges your competition's backlink profiles to seek out relevent keywords and their rankings. You can use it to find the most relatable keywords for your site.
- SERP- Ahrefs runs technical site auditors to check your site's SEO performance and compare rankings/SERPs for various keywords.
- Tracking Rank- Ahrefs checks your rankings for desktop and mobile searches, offering you workable solutions to optimize your overall performance.
Pricing
You can choose from four different Ahrefs pricing plans:
- Ahrefs Lite- US$99/month
- Ahrefs Standard- US$199/month
- Ahrefs Advanced- US$399/month
- Ahrefs Enterprise- US$999/month
Who is Ahrefs best for
Ahrefs is best suited for marketing professionals of all levels, from newcomers to seasoned veterans, thanks to its comprehensive suite of SEO tools.
2. Bishopi Affordable Moz alternative
Bishopi is one of the best SEO tools for domain investing businesses. It effectively utilizes the latest market research and in-depth results to assess domains and their potential.
With Bishopi, you get data-backed market information on domain SEO. You can know which domain names your competitors are registering and if to invest in a certain domain name or not.
Bishopi is also a comprehensive Moz alternative with features like keyword research, rank tracking,
Key Features
- Domain Availability Lookup- One-click search for single and multiple domain availability.
- Fresh Drops- Fresh and daily pro-picked domains available for immediate registration
- Worldwide All-Registered Domain Search- Bishopi lets you search through 350 million worldwide domains.
- Domain age checker- Check domain age and receive feedback on its perks instantly.
- Domain WHOIS Lookup- Quick check-in for WHOIS information for a domain name.
Pricing
Bishopi's free version lets you check 25 lookups per month. However, if you want a comprehensive monthly subscription:
- Bishopi Basic- US$39/month
- Bishopi Professional- US$99/month
- Bishopi Advanced- US$349/month
Yearly plans are also available with a 20% discount on your plan.
Who is Bishopi Best For
Given its all-around, free, and paid toolsets, Bishopi.io is ideal for SEO and domain investment for small businesses and large-scale operations.
Unlike Moz, Bishopi emphasizes domain valuation and checks, catering specifically to domain buyers and sellers alongside general SEO needs.
3. SEMRush
SEMRush is an all-in-one marketing tool for creating campaigns for your business. Its multiple features make it a go-to option for social media marketing.
Around 30% of Fortune 500 companies turn to SEMRush to run their marketing campaigns. Semrush boasts of an extensive database of 43T+ backlinks, 22B+ keywords, 140 worldwide geo databases, and 808M+ domain profiles.
Key Features
- Keyword manager- You can check how well your keyword ranks and keep tabs on the crucial ones. In addition, the keyword magic tool unlocks massive business potential by finding untapped keyword ideas.
- SEO-Checker- SEMRush's on-page SEO tracker looks out for your page's rank in search results.
- Analyzes competition- SEMRush competitor analysis checks on your competitor's performances and their paid ad campaigns. This way, you know your competitors' strategies and can work to outperform them.
Pricing
There are three pricing plans for SEMRush:
- SEMRush Pro- US$119.95/month
- SEMRush Guru- US$229.95/month
- SEMRush Business- US$449.95/month
Of course, you get a 17% discount on pricing plans if you opt for an annual plan.
Who It's Best For
SEMRush is one of the best SEO tools to replace Moz for ongoing business ventures. The tool is also handy for startups, solopreneurs, and even social media influencers.
4. SERanking
SERanking offers extensive, research-backed data on backlinks. These include anchor text distribution, referring domains, and backlink analysis.
The tool's competitive features include live insights, traffic analysis, ranking, and more.
Key Features
- Prompt keyword research- SERanking helps you find the top-performing keywords to use to compete with competitors.
- Mobile-use improvements- SERanking encourages and suggests proper mobile optimization and enhancements.
- On-page SEO- You can use its in-depth web-page analysis for tips on page improvements and content creation.
- Backlink reports- Discover better backlink opportunities by monitoring competitors' backlinks.
Pricing
The three price plans for SERanking are:
- Essential Plan- US$55/month
- Pro Plan- US$109/month
- Business Plan- US$239/month
Who It's Best For
SERanking is preferable for both newcomers and veterans in the social media and digital marketing sectors.
5. Mangools (KWFinder)
Mangools is a blend of SEO tools marketer need to push their site within the first 10 SERPs. Its neat UI makes it perfect for SEO tasks for newcomers in the digital marketing industry.
With Mongools you get SERP insights at a more affordable price point, compared to Moz.
Key Features
- Complete website analysis- The SiteProfiler tool Mangools offers all information for page and domain authority.
- Keyword Purifier: Mangools offers diverse keyword research features, like finding low SEO difficulty-high search volume keywords, checking competitors' keyword ranking, local keywords, and crucial keyword data.
- Tracking Ranks- The SERPWatcher tool by Mangools lets you track your website's keyword search engine rankings.
Pricing
There are four pricing options for Mangools:
- Entry plan- US$29/month
- Basic plan- US$49/month
- Premium plan- US$69/month
- Agency plan- US$129.00/month
In addition, Mangools also offers a 10-day free trial if you wish to test the features before investing.
Who It's Best For
Mangools works well for high-profile clients with internally famous brands and websites.
6. Majestic
As a Moz alternative, Majestic is the perfect solution for link-building campaigns. Thanks to its link intelligence database, Majestic can show you essential insights into your and your competitor's backlink profiles.
You can use this SEO tool to check the top backlinks of websites, figure out mutual links between two pages, and even steal important link opportunities from your competitors.
Key Features
- Majestic Site Explorer: helps to showcase links related to any specific website. These include top anchor texts, top linking domains, and the top pages.
- Automatic and Bulk Backlinking: Majestic and create a backlink in minutes. In addition, you can also check out the backlinks of multiple websites at once.
- Historical Data Search: Majestic can scour through websites' backlinks for you.
Pricing
The majestic plan includes:
- Lite plan- US$49.99/month
- Pro plan- US$99.99/month
- API plan- US$399.99/month
Who Is It Best For?
Majestic offers a variety of features under its arm. These are highly suitable for people in high-risk operations.
7. Serpstat
Serpstat is an all-in-one tool for backlink analysis, rank tracking, site auditing, and more. Its essential keyword research toolset makes it an important part of every marketeer's arsenal.
In addition, you can try Serpstat for free to test the tool's features. Serpstat also boasts 5 billion+ keywords, with 25k keywords added each minute, making it an essential tool for SEO.
Key Features
- SERP tracker: Serpstat SERP analysis offers comprehensive data through advanced analytics. It can search out any keyword from the best-ranked pages.
- Keyword and content Ideas: Serpstat can search out easy-to-rank keyword ideas and list topic suggestions to rank better online.
- Competitor analysis: You can use Serpstat to check keywords used on competitor sites, and compare search engine rankings.
Pricing
The three pricing plans for Serpstat are:
- Individual plan- US$12/month
- Business plan- US$20/month
- Enterprise plan- US$40/month
Who It's Best For
As an affordable SEO tool, Serpstat offers comprehensive solutions as a Moz alternative to startups. In short, it’s one of the Best SEO tools for small businesses.
8. Ubersuggest
Ubersuggest offers efficient website traffic-boosting technologies. As an SEO tool, Ubersuggest is great at keyword research and content optimization.
As for its price point, Ubersuggest is also one of the most affordable alternatives to Moz. It also offers various free features before you pay for the complete package.
Key Features
- Keyword suggestions: Ubersuggest can generate a keyword list specifically for your company by using a seed keyword, gauging competition, and search volume
- Analyzing competition: Ubersuggest analyzes all keywords by competitors to compare rankings on search engines.
- Ideating content: Ubersuggest uses your keywords to generate a list of topics that can improve your search engine ranking.
Pricing
Ubersuggest's affordable pricing plans include:
- Individual plan- US$12/month
- Business plan- US$20/month
- Enterprise plan- US$40/month
Who It's Best For
Because of its cheaper price range, Ubersuggest is an ideal SEO tool for beginners, start-ups, and even businesses looking.
SpyFu
If your marketing tactic is to keep a close check on your competitors, then SpyFu is for you. Using this tool, you gauge your competitor's ranking history, the best-performing keywords, and their backlink profile to gain better insights.
Using SpyFu, you can easily track down the best search engine ranking tactics and compare up to three competitors together to save time. The tool also offers PPC insights, with detailed reports on ad copy, PPC keywords, and click-through rates.
Key Features
- Create custom SEO reports- Create custom reports of your findings and share them with your team.
- Checking historical data- SpyFu helps check website performance over time to monitor changes in your competitors' SEO efforts.
- Keyword ranking history- Take complete benefit of keyword ranking history for any keyword you need for better optimization.
Pricing
SpyFU's three basic plans for clients are:
- Basic- US$39/mo
- Professional- US$79/mo
- Team- US$299/mo
Who It's Best For?
Given the affordable rate, SpyFU works for all businesses and marketing professionals. It's one of the highly valuable Moz alternatives for professional insights and startup businesses.
Find the Moz Alternative For Your SEO
Choosing the right SEO tool depends on your specific goals, budget, and level of expertise.
Whether you're looking for powerful backlink analysis, detailed keyword research, or an all-in-one solution, there’s a Moz alternative out there for you.
Tools like Bishopi offer intelligent features to streamline your SEO strategy and provide actionable insights. Explore Bishopi today and discover how it can help you achieve your SEO goals efficiently.
FAQs
What are the best alternatives to Moz in 2025?
The best alternatives to Moz in 2025 include a range of tools designed to provide comprehensive SEO solutions. Some Moz alternatives include:
- Ahrefs: Known for its excellent backlink analysis, keyword research, and rank tracking.
- SEMrush: Offers a suite of tools for SEO, PPC, content marketing, and competitor analysis.
- Bishopi: A rising star in the industry, offering advanced domain analysis, SEO APIs, and keyword tracking at competitive pricing.
- Ubersuggest: A budget-friendly option for keyword research, backlink data, and site audits.
- Serpstat: A versatile tool for SEO, competitor research, and keyword tracking.
- SpyFu: Focused on competitive analysis and PPC tools.
- Screaming Frog: A great tool for technical SEO audits.
How does Bishopi compare to Moz for SEO tools?
Bishopi provides a fresh, innovative approach to SEO. While Moz focuses on Domain Authority, Bishopi offers tools to evaluate domain value, historical performance, and SEO potential, making it especially useful for domain buyers and sellers.
As an SEO API, Bishopi’s powerful APIs enable seamless integration for large-scale analysis, while Moz excels in providing pre-built tools.
Bishopi is typically more affordable than Moz, making it an attractive option for startups and small businesses.
Bishopi also provides competitive keyword research tools and a great user interface, removing that steep learning curve that comes with most SEO tools.
Is there a Free Version of Moz?
Yes, Moz offers a free version of its tools. But, the free version has limited features compared to its paid plans. A free Moz account, gives you access basic functionalities like:
- Domain Authority (DA) and Page Authority (PA) Checks: Check up to 10 queries per month.
- Keyword Explorer: Perform up to 10 keyword searches monthly.
- Link Explorer: Analyze backlinks and link metrics for a limited number of searches.
- MozBar: A free browser extension to view on-page SEO metrics while browsing websites.